Yes, I read Angels and Demons. Yes, the Illuminati ambigram was probably the most memorable part of it to me. That and antimatter bombs.
I’ve been fascinated with ambigrams ever since. When I was working on an innovations identity project that involved the idea of “flipping,” I had the idea to try and make the client’s name into an ambigram. It failed - ambigrams aren’t always clear, and clarity is pretty important for a brand’s identity. Also, it was my first attempt!
Even though the idea didn’t work, it was right around the Thanksgiving holiday and I was now on an ambigram kick. So I took the time for a fun little personal project and ambigram’d my name.